What is the most important thing with TikTok ads?

Hashtags are the most important thing on TikTok , they assist in content discovery and categorization. Including relevant hashtags in your ad campaigns enhances your content's discoverability and effectively targets specific audiences.

What is the difference between TikTok ads and TikTok promote?

A promoted TikTok could be used as a way to test the waters on the app, but its options are less sophisticated than the TikTok Ad Manager interface, which offers more precise audience targeting and allows you to upload a brand new video to serve as an ad .

How much does TikTok pay per 1,000 views?

According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

How many TikTok ads should i run?

Tips for Optimization. There is no recommendation on how many different creatives should be active at the same time once your ad group is running. However, the limit is 16 per ad group , if you are not using ACO. We suggest updating the creative every 7 days at least.

Are paid TikTok ads worth it?

TikTok Advertising Instantly Expands Your Brand's Reach TikTok is no exception. On the flip side, recent data confirms that "small" creators earn the most TikTok engagement. Getting your brand directly in front of tens of thousands of relevant TikTokers is easier than you might think.

What is a good cost per click on TikTok?

What is the Average Cost Per Click (CPC) for a TikTok Ad Campaign? The average CPC of a TikTok ad campaign is $. 50 to $1.00 , but many factors may impact this.

How much do TikTok ads cost per click?

The average CPM on TikTok is $9.16 (as of November 2023). TikTok advertising prices start at $0.50 CPM and $0.02 cost per click . A minimum budget of $500 is required to spend on a campaign, with a minimum daily budget of $50 at the campaign level and a minimum of $20 per day at the ad group level.

What is the minimum budget for TikTok ads?

TikTok Ad Costs Minimum Spend: TikTok requires a $500 minimum ad spend , with a minimum campaign level daily budget of $50, a minimum AdGroup level daily budget of $20.

What are TikTok ad campaigns?

TikTok ads are promoted content (usually full-screen videos) that a brand or creator pays to show to a specified target audience .

What type of marketing does TikTok use?

TikTok marketing involves using short-form video content to promote brands and their offerings, focusing exclusively on TikTok's unique content style.

What is the difference between auction and reservation ads on TikTok?

Reservation vs. Auction Ads Because of the impressions guarantee and the premium placements, Reservation ads are more expensive than auction ads , especially since you can optimize the latter to focus on conversion events.

What are TikTok ad groups?

TikTok has an ad structure comprising campaigns, ad groups, and ads. Campaigns can include one or more ad groups. Once you have created your campaign with a defined ad objective, you will need to set up ad groups where you can set placements, target audience, budget and scheduling, bidding method, and delivery type .

Types of TikTok Ads & How to Use Them (2024)

Why Advertise on TikTok?

Since TikTok is so new, and there's such a limited amount of information out there about it --many marketers feel unsure about advertising on the platform.

"In 2020, TikTok became the fastest growing entertainment platform with nearly 1 billion active users world-wide."

Personalization

The great thing about TikTok, and one of the reasons why it is so popular with users, is because of the personalization. No feed is the same and there is a community for everyone and everything.

This also applies to companies with their advertising.

Interaction

TikTok ads can be interactive and loved like native content. The great thing is that users aren’t disrupted like they are with in-stream ads that you find on YouTube.

TikTok is a place where ads help users and businesses create lasting connections.

Check out what types of ads you can create on TikTok below.

TikTok Ad Types & Formats

There are many ways to build a connection with your audiences with the innovative ad types that TikTok has created.

Branded Hashtag Challenges

Branded hashtag challenges invite users to engage and participate with a business. Users will create and share videos of their own and attach the branded hashtag.

Top View Campaign

A Top View Campaign is an ad type that displays on the screen of users when they first open the app. The ad plays for about 2 seconds with a “Skip” button at the top right corner before the user can scroll through to their feed. This video is a 5-60 second video with sound on.

This allows a couple of seconds of leading access to the users attention. A hook has never been so important!

There's also a second option of this ad type called Top View Lite. The only difference is that you are given 3-5 seconds of video with no sound.

In-Feed Video

In-Feed ads appear alongside the regular content of TikTok on the “For You” page.

For the first second, it appears as organic content then the sponsored tag and CTA button is displayed -- taking users to your selected landing page.

There's also a second option of this ad type called One Day Max. This 15 second ad appears in the 4th position on users “For You” page. This is a one day only campaign.

Branded Effects

TikTok has a large library of filters and effects that users can use on their videos or try them out for fun. Similar to Snapchat, there are many different effects from shareable stickers, special effects, augmented reality, to beauty filters.

Branded Effects appeared within the TikTok effects library and are customized to how the company chooses. This incentivizes users to use and create content with the branded effects.

Affiliate Marketing

The Creator Marketplace allows you to find and partner with TikTok creators on interactive, branded content experiences.

TikTok can provide you with first party data to choose the best partner!

You provide revenue share with the creator and in return they will build out content or place product links on their profile.

Learn more about influencer marketing.

Boosted Organic Posts

Similar to how you can boost organic posts on Facebook, you can now do it on TikTok to aid in growing your following on your business account.

The CTA will bring users directly to your organic TikTok page.

Collection Ads

Collection ads on TikTok provide clickable tiles at the bottom of your video. This makes it easy for users to find the products that they want to buy.

TikTok now has integrations with Shopify so you can connect your Product Catalog Feed to make it even more convenient for users to purchase your products.

Get more information about the integration.

Dynamic Product Ads

Ad templates are customized to the user based on data.

Dynamic retargeting ads have shown great results of 25% lower cost per conversion and 20% increase CTR.

Shoppable Livestream

This is a newer concept called “Community Commerce''. This is customized by creators to build brand awareness and consideration.

Include a URL so that users can click on it, and be taken to your website to shop.

Still Unsure About TikTok Ads?

Because there are so many new concepts, it is normal to feel avoidant and stick to what you know. My advice to you as a marketer as well as a TikTok creator and user, is to browse the app for a few hours with an open mind:

Create an account
Check out what's trending
Explore how other businesses are interacting with users

Have you leveraged TikTok Ads and seen success (or maybe learned some hard lessons)? Let us know on Twitter (@SeerInteractive)!