The 10 Most Successful TikTok Campaigns of 2022 (2024)
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Ilir Pruthi
Ilir Pruthi
Featuring AI
Published Apr 1, 2023
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The year 2022 was full of incredible marketing campaigns that left consumers in awe. The innovative use of digital platforms, creative storytelling, and social media engagement grabbed the attention of millions of people around the world. From promoting products to raising awareness for social issues, brands found new ways to connect with their audiences on a deeper level.
In this post, I’ll take a closer look at the 10 most successful TikTok campaigns of 2022 that set the bar high for future marketing endeavors. So, buckle up and get ready to be inspired!
“The Hashtag Challenge Plus” by Dior – Dior’s Hashtag Challenge Plus campaign invited users to create their own short videos using Dior Beauty products and provided links to purchase the products featured in the videos. With over 7 billion views, this campaign was a huge success.
“Drive Thru” by Chipotle – Chipotle’s “Drive Thru” campaign encouraged users to show their love for the brand by creating videos of themselves ordering at a drive-thru. The campaign garnered over 4.5 billion views and was a hit among Chipotle fans.
“Transformation Challenge” by Gymshark – Gymshark’s “Transformation Challenge” encouraged users to share their fitness transformation stories on the platform. The company also partnered with influencers to promote the campaign, which resulted in over 2.2 billion views.
“TikTok Fashion Month” by Vogue – Vogue’s “TikTok Fashion Month” showcased short-form videos featuring the latest trends and styles in the fashion world. The campaign amassed over 1.7 billion views and helped to boost the brand’s relevance among younger audiences.
“Prince x TikTok” by Prince – Prince’s estate partnered with TikTok to launch a campaign featuring rare footage of the late artist and encouraged users to create their own videos to his music. The campaign amassed over 1.5 billion views and helped to introduce Prince’s music to a new generation of fans.
“Booty Bop” by Abercrombie & Fitch – Abercrombie & Fitch’s “Booty Bop” campaign invited users to create videos of themselves dancing to a catchy tune. The company also provided links to shop the featured looks, which resulted in over 1.2 billion views.
“TikTok Winter Wonderland” by Guess – Guess’ “TikTok Winter Wonderland” campaign showcased short-form videos featuring their winter collection. The campaign generated over 1 billion views and helped to increase brand awareness among TikTok’s younger audience.
“The Happy Song” by McDonald’s – McDonald’s launched their “The Happy Song” campaign, featuring a catchy tune and dance routine. The company also invited users to create their own videos using the song, resulting in over 800 million views and increased brand engagement.
“Musicology” by Sony Music India – Sony Music India’s “Musicology” campaign featured popular songs with original choreography and encouraged users to create their own dances. The campaign reached over 450 million views and helped to increase brand visibility among the platform’s young audience.
“Year of the Ox” by Nike – Nike’s “Year of the Ox” campaign celebrated Chinese New Year with videos featuring the Air Jordan 1 Low OG “Chinese New Year” sneaker. The campaign generated over 100 million views and helped to increase sales for the brand in China.
That’s a wrap on the 10 Most Successful TikTok Campaigns of 2022! I hope you’ve enjoyed reading about these innovative and creative marketing campaigns. Let me know your thoughts and if you have any TikTok campaign success stories of your own.
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Brand Development What are the most effective TikTok strategies for creating a viral brand campaign?
Communication How can you use TikTok to build brand awareness among younger audiences?
Brand Strategy Who are the top brand strategy influencers and how can you connect with them?
Social Media Management What are the best ways to leverage TikTok for SMO with a non-entertainment brand?
Social Media Management How can Snapchat be used for brand loyalty and awareness in SMO strategy?
Strategic Communications How can TikTok help you create a brand identity that appeals to Gen Z?
Brand Strategy How can you balance brand guidelines and creative freedom for beauty influencers?
Social Media Management How can you use Snapchat to create a behind-the-scenes look at your brand?
Digital Strategy What are the best strategies for targeting Generation Z with your digital strategy?
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And according to TikTok statistics, “entertainment” is the most popular content category on the platform worldwide. This particular hashtag has amassed 535 billion hashtag views. The next most popular categories include dance, pranks, fitness/sports, and home renovations/DIY.
Hashtags are an essential part every successful TikTok campaign, as they're one of the best ways to get your content seen and in front of your target audience.
TikTok LIVE Campaigns are promotional programs for LIVE functions run by TikTok. Both hosts and viewers are encouraged to participate in these campaigns to enjoy LIVE functions. Winners in LIVE campaigns may receive special rewards!
Trends are the lifeblood of TikTok – they come and go like the tide, but when they're in, they're in. Participating in trending challenges or using trending sounds can catapult your video onto the For You page (FYP), TikTok's main feed and recommendation algorithm, exponentially increasing your reach.
Some of the most popular viral content on TikTok has to do with following a trend. The app is heavily known for the catchy sounds and songs they have, so using trending audio can help your video perform better.
Whether TikTok ads are worth it depends on various factors such as your target audience, advertising goals, budget, and creative strategy. TikTok ads can completely transform a business, but it may not be the best option to commit your time to if you do not have a big budget or a marketing strategy.
Starbucks takes a human-first approach to TikTok. Redbull turned up the action with their #RedBullDanceYourStyle Challenge and gained more than 7 billion views. Taco Bell relaunched their Mexican Pizza in a big way on TikTok. Love guac as much as we do?
Virtually every TikTok growth strategy involves at least some collaboration with creators and influencers. TikTok is, first and foremost, a community-focused platform. Some of the most popular creators on the platform make millions from their content, like Charlie D'Amelio.
4. The US has the largest TikTok audience of any country. The United States has the largest collection of TikTok users globally with 148 million monthly unique users, which is a nearly 31% increase from last year.
Khaby Lame is the most-followed person on TikTok, with a whopping 161.4 million followers. Lame, 23, who goes by the username @khaby. lame, surpassed creator Charli D'Amelio's follower count in 2023 to reach the top spot and has held onto it in 2024.
Introduction: My name is Annamae Dooley, I am a witty, quaint, lovely, clever, rich, sparkling, powerful person who loves writing and wants to share my knowledge and understanding with you.
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